Speaking

Over a decade,
sharing the stage alongside Google.

From Indonesia's first SEO conference to the Google Search Central stage, I believe that knowledge sharing is part of professional responsibility. Every time I speak, the goal is not to lecture, but to start conversations that can't happen through articles or dashboards alone.

July 25, 2024

Google Search Central Live

Jakarta

Event page
Beyond Traffic: Rethinking SEO Success Metrics

Lightning Talk at Google Search Central Live Jakarta 2024 — the first time Google hosted community lightning talks in Indonesia. I spoke about why traffic metrics are often misleading, and how SEO practitioners should measure real business impact instead.

March 13, 2019

SEO Conference

Balai Kartini, Jakarta

Event page
SEO at Scale: Lessons from Large Platforms

Speaker at SEO Conference 2019 — Indonesia's first SEO conference. Shared experience managing SEO for large-scale e-commerce and media platforms, covering crawling strategy, indexability, and content architecture for millions of pages.

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