Every company I've helped, and how I did it.

GM of Marketing Analyst · 2024 – Present

Leading Vidio's marketing analytics function, building data infrastructure and a cross-division insight-driven decision culture.

GM of SEO · 2021 – Present

Built and led the SEO strategy for Indonesia's largest streaming platform, covering millions of pages across films, series, and live broadcasts.

SEO Manager · 2020 – 2021

Managed SEO strategy for a high-competition cashback platform across fintech and e-commerce categories.

SEO Manager · 2019 – 2020

Optimized organic visibility for a leading property portal amid fierce competition in Indonesia's digital real estate market.

SEO Team Lead · 2016 – 2019

Built an SEO team from scratch and led organic optimization for a multi-category e-commerce platform with millions of SKUs.

Online Marketing Specialist · 2014 – 2016

Managed digital marketing strategies for a portfolio of B2B clients across various industries.

Social Media Marketing Specialist · 2013 – 2013

Built social media presence for a local Bandung fashion brand at the onset of the digital marketing era.