PT. Pinnacle Management Consulting
Online Marketing Specialist · Feb 2014 – Jul 2016
PT. Pinnacle Management Consulting is a management consulting firm based in Bandung, serving clients from various industries with business strategy and digital marketing needs.
What I Did
This was my first role truly immersed in the professional digital marketing world. Here I learned to manage multiple clients from different industries simultaneously, something that taught me invaluable adaptability.
I handled a mix of services: early SEO, Google Ads, social media, and email marketing. No strict specialization yet, but this is precisely what gave me a broad foundation before choosing to deepen my SEO expertise.
Working with B2B clients also shaped how I communicate about marketing: not just traffic reports, but how digital activities correlate with pipeline and business conversions.
Tools & Approach
“As a generalist, you're forced to truly understand a client's business before recommending any channel. This formed my habit of always starting from business goals, not tools.”
Lessons Learned
A generalist experience early in your career is a long-term investment. Understanding how all channels interact made me far more effective when I finally chose to specialize in SEO.
Key Achievements
Multi-client
Managing campaigns across various industries simultaneously
From manufacturing, education, to professional services with different needs
Generalist
Comprehensive foundation across all digital marketing channels
SEO, SEM, social media, email, and analytics before choosing specialization
B2B
Marketing communication experience to business audiences
Learning to explain digital marketing value in business language, not technical jargon